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< Back Interview Thursday Jul 15, 2021 Effective and practical marketing compliance Insider in the Afternoon We speak about structure-function claims, disease claims, marketing risk versus reward, and clever product names. Watch Previous Next

< Back In-Person, Presentation Tuesday May 14, 2024 Vitafoods Europe Startup Innovation Challenge 2024 Vitafoods Europe Geneva, Switzerland Apex Compliance has been invited as a start up finalist. Asa Waldstein will be on stage as a "top 6" finalist in the most innovative digital solution for the nutraceutical industry. Apex Compliance and five other companies have been selected in this category. Most Innovative Service, Technology, or Digital Solution Supporting the Nutraceutical Industry This is a "shark tank" style pitch where Asa will present our technology to an expert panel behind closed doors and also present on stage to the Vitafoods Europe audience. See Asa's LinkedIn post about this event here . Learn more Previous Next

Asa and other leaders interviewed < Back Predictions for 2021: What's ahead for the hemp sector Hemp Industry Daily staff Interview Asa and other leaders interviewed Read More Previous Next

From his humble beginnings using keyboard shortcuts to unleashing the power of AI, regulatory risk master Asa Waldstein details how he developed a tool to identify trigger words. < Back New software makes in-house regulatory expertise accessible Danielle Masterson Interview From his humble beginnings using keyboard shortcuts to unleashing the power of AI, regulatory risk master Asa Waldstein details how he developed a tool to identify trigger words. Read More Previous Next

Congress said to legalize it, and left it to FDA to figure out details. FDA's position: pound sand. < Back FDA ups the ante in its war against CBD Todd Runestad Interview Congress said to legalize it, and left it to FDA to figure out details. FDA's position: pound sand. Read More Previous Next

< Back Presentation, Panel Discussion Saturday Nov 6, 2021 Presenter: What Can Marketers Learn From FDA/FTC Action? Panelist: Business and Marketing Panel Lucky Leaf Expo, Houston, TX In this session, we review recent enforcement trends and discuss ways companies operating in the hemp-CBD marketplace can limit their risk, while still be truthful and not misleading. This includes identifying high-risk verbiage and providing examples of lower-risk ways to get the same message across. This discussion reviews the dos and don'ts of digital marketing such as best practices for blog posts. Learn more Previous Next

Some of our favorite resources for helping to mitigate the risks associated with Made in the USA and All-natural claims. Home / Made in USA & All Natural / Made in the USA and All Natural These are common areas of enforcement and lawsuits.Here are some resources to help understand these regulations. Made in the USA Anchor 1 "Made in the USA" Claims Demystified video FTC guidance Great podcast on this topic Lawsuit updates (Truth in Advertising) All Natural Anchor 2 Video: What can you say and what are the risks Article on natural claims Back

Some of our favorite resources to help educate about marketing compliance. Marketing Compliance / Marketing Compliance These are common areas of enforcement and lawsuits.Here are some resources to help understand these regulations. Substantiation Tips and CARSE Health Products Compliance Guidance TikTok Music Copyright Litigation & Best Practices Common Plaintiff Lawsuits: Best Practices Asa's weekly Warning Letter Wednesday post FTC Document: How to Make Effective Disclosures in Digital Advertising FTC Document: Social Media Disclosures FTC's Dietary Supplement Advertising Guide For Industry Made in the USA lawsuit reference (TINA) Natural Claims article Made in the USA (Great Podcast!) Made in the USA FTC Guidance AHPA Hemp CBD Supplement Congress videos! FDA Label Claim Guidance FTC Guidance: Claim Substantiation FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising AHPA Alerts: Stay up to date (AHPA members only) Other AHPA Guidance Documents Compliance essential for hemp CBD companies: Marketing FDA alerts (allergens, recalls, warning letters) Back

< Back Panel Discussion, Online Wednesday Mar 2, 2022 Immunity: Mastering the Market Naturally Informed powdered by Wholefoods Magazine and Trust Transparency Center It’s nearly universally agreed that the impact of the pandemic has changed the way consumers purchase health foods and nutritional supplements, with a huge amount of attention being placed on immunity. However, as we all begin to live in a “new normal,” the way shoppers and the industry think about immunity is shifting. Join the Naturally Informed team for a two-day event exploring the science, trends, supply-chain and business strategy of the immunity trend as it evolves again in 2022. Learn from a line-up of world-class speakers as we explore how to master the immunity market in the post-pandemic era, with cutting-edge insights on emerging research, consumer trends, product positioning, marketing messaging, and more. Learn More and Register Previous Next

How we work together Free Introduction $ 0 0$ 15 Minute Meeting (one time) Valid for one month Select Review socials, web, marketing materials, business strategy or just chat. Silver $ 250 250$ Services provided on a per hour basis Select All services available (3 hour minimum) $250 per hour Gold $ 0 0$ Hire me on retainer Free Plan Select On call regulatory consultant: GMP's & more Plans starting at just 5 hours per month Discounted rate applies for 3/6/9 month contracts Platinum $ 0 0$ Hire me on a project basis Free Plan Select This can include soup to nuts go to market services Full website and marketing review Content writing services

< Back Webinar Wednesday Oct 12, 2022 10 Herbal Product Marketing Tips & Pitfalls to Avoid with Asa Waldstein Herb Rally LIVE WEBINAR HOSTED ON ZOOM Asa Waldstein reviews common marketing pitfalls to avoid, such as social media engagement, hashtags, reposting, product reviews, citing studies, and blogs. He will provide practical information on implementing lower-risk marketing strategies without impacting sales. This is a town hall and presentation format so please bring your questions. This online event is LIVE and FREE. Register Previous Next