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Asa Waldstein, Principal, Supplement Advisory Group, discussed the most recent info on FDA and FTC’s thinking regarding immune support in Communicating in-store and online—where are we now? “FDA is going back many years and citing multi-year-old social media posts in warning letters,” he shared. “One cited a social media post from 2014, and they treat those the same way as new posts. Hashtags are also claims. ‘Liking’ a post is a claim. Replying to or reposting a customer comment on social media, that’s a claim. All marketing is considered ‘labeling’.” That includes, he said, product reviews and testimonials; infographics; citing studies; blogs; and more. < Back #NaturallyInformed Event Looks at Immune Health from All Angles Julia Peterman Press Mention Asa Waldstein, Principal, Supplement Advisory Group, discussed the most recent info on FDA and FTC’s thinking regarding immune support in Communicating in-store and online—where are we now? “FDA is going back many years and citing multi-year-old social media posts in warning letters,” he shared. “One cited a social media post from 2014, and they treat those the same way as new posts. Hashtags are also claims. ‘Liking’ a post is a claim. Replying to or reposting a customer comment on social media, that’s a claim. All marketing is considered ‘labeling’.” That includes, he said, product reviews and testimonials; infographics; citing studies; blogs; and more. Read More Previous Next

Maximizing sales by reducing risk in web and social media marketing for supplement and hemp industries. About Asa Waldstein Principal of Supplement Advisory Group , dedicated to providing regulatory and marketing risk analysis for the supplement industry. I love educating and supporting a community approach to compliance best practice development and lower-risk marketing strategies, which often change based on FDA/FTC enforcement trends. I routinely speak at conferences on enforcement trends, industry compliance, and the nuances of effectively marketing products in the digital era. Check out my weekly Warning Letter Wednesday post . I'm a Certified Clinical Herbalist (CCH) with 20+ years of experience developing and deploying organizational strategies across divisions in the dietary supplement industry. I've developed, manufactured, and marketed hundreds of dietary supplement products and have helped oversee three FDA GMP audits with no 483s. Former C-level executive integral in retooling operations, manufacturing, and QA to greatly improve order efficiency, fulfillment time, out of stocks, and excessive labor KPIs while supporting the company during the brisk revenue growth stage. Current Chair of American Herbal Products Association's (AHPA) dynamic Cannabis Committee and former board member. These affiliations allow me to continue to help drive hemp and dietary supplement regulations and compliance forward during this important time in the industry. Founder and host of Asa's Regulatory Hints YouTube channel . My herbalism research focuses on herbal therapeutics and identifying and ethically wildcrafting medicinal plants, skills now used when formulating, ordering, and approving ingredients. AboutVideo Free Introductory Regulatory Consult Available Online 15 Minute Consultation with Asa Waldstein 15 min Book Now

In his quarterly update, consultant Asa Waldstein identifies trends in FDA warning letters impacting manufacturers and marketers of dietary supplements. < Back Q2 warning letter roundup with Asa Waldstein Asa Waldstein Guest Article In his quarterly update, consultant Asa Waldstein identifies trends in FDA warning letters impacting manufacturers and marketers of dietary supplements. Read More Previous Next

A roundup of thought-provoking posts we saw on social media! < Back The Buzz in Natural: December 2024 WholeFoods Magazine Staff Press Mention A roundup of thought-provoking posts we saw on social media! Asa Waldstein , Principal of Supplement Advisory Group, got the industry digging out their dusty old photo albums when he posted: “I'm kicking off a new trend to celebrate the 30th anniversary of the Dietary Supplement Health and Education Act (DSHEA) of 1994, which paved the way for the supplements industry as we know it today. Withou t #DSHEA , there wouldn't be a lawful pathway for us to sell and enjoy supplements…Let the fun begin!” Waldstein’s challenge: Post a picture of yourself from 1994,, and share a short sentence about what you like about the supplement industry. Include the hashtag #DSHEA94Pic in the post. The industry accepted the challenge–check out #DSHEA94Pic on LinkedIn to see throwback pics from industry members throughout the supply chain. And join the fun! Post your 1994 photo (or as close as you can get) and let us know what you like about this industry! Read More Previous Next

< Back Webinar Friday Feb 12, 2021 Preparing For FDA Inspections: Fireside Chat Asa's Regulatory Education Series Asa and Steven Yeager discuss tools on how to prepare for and execute a successful FDA inspection. This includes an "Ask Me Anything" session where you can ask anything from us. How To Prepare: (Examples include): No Claims on Web & Social Media Outside of Building Clean Back Doors locked (GMP prerequisite) SOP Ready: What to do during an FDA inspection And more! Company Conduct: Quickly Turn Around Requests Make Copies of Everything Correct Observations Immediately Work with the investigator And more! Steven Yeager is Director of Quality and Regulatory Affairs for Mountain Rose Herbs and has overseen several FDA GMP inspections. Learn more here . Watch Previous Next

< Back Podcast Monday Dec 20, 2021 Dietary Supplements, DSHEA, and Marketing Claims Health Quest Podcast This was a great conversation about the safety of dietary supplements, marketing claims, how to choose supplements, and the history of DSHEA. This conversation that is worth listening to if you are interested in supplement manufacturing, marketing, or are just a consumer looking to learn about the history of our wonderful supplement industry. Listen Previous Next

< Back Presentation, Online Tuesday Sep 20, 2022 Naturally Informed: Stress & Mental Wellness: Mastering the Market Naturally Informed powdered by Wholefoods Magazine and Trust Transparency Center ! Widget Didn’t Load Check your internet and refresh this page. If that doesn’t work, contact us. Watch Now Previous Next

< Back Panel Discussion Wednesday Feb 19, 2025 Key Takeaways for Dietary Supplement Marketers NutraIngredients: Weight Management Summit San Diego The Weight Management Summit , hosted by NutraIngredients-USA and in association with Iovate Health Sciences . This dynamic half-day summit that dives deep into the rapidly transforming weight management landscape. Gain valuable insights into the latest market trends, evolving regulatory frameworks, and groundbreaking science behind dietary ingredients as natural alternatives to GLP-1 drugs, along with solutions to manage their side effects. Discover actionable strategies to effectively engage and inspire today’s informed consumer, equipping your brand to thrive in this competitive space. Learn More & Book Your Ticket Previous Next

< Back Podcast Monday Jan 3, 2022 The Supplement and CBD Advisor: Bridging the Regulatory and Marketing Gap Getting Transparent Podcast In this episode of Getting Transparent , Asa Waldstein, Founder and Principal of Supplement Advisory Group joins host Joe Witte to discuss the intersection of FDA regulations and marketing claims in the supplement and CBD industries. In addition to running his own advisory firm, Asa serves at the Cannabis Committee Chair, and on the Sustainability Committee for the American Herbal Products Association. Asa also founded the Supplement and Hemp Education Series and has extensive education in botany and is a certified clinical herbalist. And just as important, Asa is an avid hiker, skier and Grateful Dead fan! In this podcast episode, Asa shares wisdom on some of the following topics: How making certain marketing claims for your supplements and CBD can put your company at risk The unforeseen risks of FDA warning letters Managing claims on social media and blogs (and how to avoid FDA issues) Preparing for FDA audits “Regulatory compliance does not have to be scary…by reading enforcement trends, we’re then able to change our marketing approach in a way that can authentically connect with consumers, but can also keep us out of trouble.” - Asa Waldstein. Listen Previous Next

< Back Podcast, Interview Wednesday Jan 19, 2022 Thought Leadership and Compliance Move The Stairs Podcast Here's what we discuss: FDA's position of Hemp CBD. Why following enforcement trends is important for marketers. Reasons to clean up old social media posts. Step by step process in becoming a thought leader such as "What problem am I having and how can I be extremely helpful to others in helping to solve this?" Why being a thought leader can help companies react appropriately in a crisis or with important news. One great example is how to talk about the recent CBD study without making a product COVID claim. Press release benefits and best practices. Listen Previous Next

< Back Presentation, Online Wednesday May 18, 2022 Microbiome: Mastering the Market Naturally Informed powdered by Wholefoods Magazine and Trust Transparency Center Asa Waldstein presents a regulatory and enforcement update on notable action happening in the microbiome space. Watch Previous Next

< Back Webinar Sunday Aug 15, 2021 Federal Agencies 301: Potential Conflicts For Marketers of Cannabis Products International Cannabis Bar Association In this session, we delve into potential conflicts related to Federal agencies for marketers of Cannabis products. From limitations on intellectual property protection to agency enforcement action to litigation, we will discuss the landmines and several case studies. Learn More Previous Next